IFR Monitoring - Our Differences
What makes us different from other market research institutes?
IFR is to some extent complementary to other market research institutes in its field, but the difference that distinguishes IFR Monitoring from others can be found in three fundamental elements:
- Speed of monitoring and data-processing
- Balanced and representative market transparency in the panel of all channels and outlet groups
- Full and accurate reflection of the shelf offer in the eyes of the consumer, as opposed to ad-hoc research conducted by merchandisers who represent manufacturer's' interests
- Proper and complete shelf share reporting versus an innacurate or incomplete projection of market share
Considering the constant shortening of the product shelf life & life cycle in general, and rapidly changing consumer preferences, manufacturers and retailers need fast reporting which will provide parallel observations of market movement in price analysis and shelf offer evolution, thus achieving the following aims set by the manufacturer:
- Orientation and control of newly launched products
- Adjustment of price and product positioning in time
- Maximization and extension of the product range according to consumer interests as well as differentiation from competitors
Did you know?
IFR tracks all products as they enter the market in the various channels (Advertisements, In-Store and Internet). IFR's solutions allow you to view details at the model level for any retail outlet.