IFR Products & Services - Price War List

With over 15 years in continuous development, the Price War List is IFR's Microsoft Excel report providing a full series of dynamic charts and reports in an off-line format.

The Price War List for Shelf, Print Ads and Internet tracking are all individually different from each other -- examining unique layers and levels within each channel.

Price War List

In the Price War List, the following reports are available:

  • Brand Share (13-month trending view)
  • Top Brands, with a specific focus on current month versus past month shifts
  • Top Models, with a specific focus on pricing
  • Average Price Trends by Model (13-month trending view)
  • Top Retailers, with a specific focus on current month versus past month shifts
  • Brand Share by Retailer (13-month trending view)
  • Weekly Brand Share by Retailer (52-week trending view)
  • New Models
  • Gain & Loss (NEW) for Shelf Analysis
  • Full Competitive Pricing (NEW) for Shelf Analysis
  • In-Store Placement Positioning (NEW) for Shelf Analysis

In addition to the above, IFR provides drill-down hyperlink activity at the model level providing clients with full image views for the key retailers across the country. This valuable image database allows Co-Op performance to be tracked and analyzed, but more importantly, it gives the client a full repository for year-over-year comparisons.

The Price War List is easy to use with drop-down menu selections as much as it functions also as a key analysis tool for the data-miner.

Gain and Loss

For more information on the Price War List, or to request a walk-through today, please click here.

Did you know?

IFR has web based reporting available, Microsoft Windows based software along with custom reports that utilize Microsoft Excel, Microsoft Word, and Microsoft PowerPoint.

Download our brochure

IFR brochure The latest IFR Monitoring brochure.