As a result of ongoing constructive co-operation from clients and our extensive internal
research program, the IFR service has grown both in quality and quantity.

Our Service has been designed to suit a range of specific areas of expertise in both the
Manufacturing and Retail trades. Marketing, Research and Sales departments now have an efficient
and user-friendly instrument for their daily reference and analysis needs.

• IFR© Software package:

IFR© Software package is a Windows™-based information system which enables
pre-designed analysis of a monthly database enabling, a quick and accurate tool to conduct action
oriented and problem recognition analyses.

The database and Software are installed directly on the user's PC to allow direct access to
the entire database and the individual interrogation of the panel data. This provides a useful and more
flexible alternative to broad, more general surveys presented on paper.
The IFR© Software Package is network compatible and can also be used in combination with other
Windows™ applications, i.e. worksheets can be easily exported to Excel©, Lotus© or PowerPoint©, etc... results from within the software including Multiple Chart formats are also compatible with a wide range of Windows™ based Graphics packages.



IFR data is dedicated to a very wide spectrum of managers : marketing, sales, production just to
mention a few, those very different users have different needs and IFR has developed for them
a new generation of ready to use reports.

• On-Line Reporting - WebTrend

 When you need ad images with linked data, and you need it immediately, WebTrend is your one-stop source.

IFR WebTrend is updated several times daily. WebTrend covers ALL retailers who advertise throughout the entire USA and Canada. Need back data? WebTrend includes more than 2 years of history ON-LINE.

WebTrend integrates hyperlinks to ad images on-line giving you the power and flexibility you need to manage and evaluate advertising performance, share of voice, etc. The embedded ImageBank feature allows you to view all advertisements for more than 2 years back.

For a trial of WebTrend, contact your local IFR representative, or call us at +905 374 4596.

• Off-the-shelf reports:

Global view report is designed for country general managers and sales managers.
Kam report is designed for trade marketing managers and key account managers.
European catman report is designed for European category managers.
Country catman report is designed for country category managers.



Those reports have been developed by our more experienced team of analysts and are currently being
successfully used to identify range policies, opportunities and threats.
They are designed to give fully ACTIONABLE information to the key decision makers within the organization.