IFR Monitoring are
experts in Shelf Analysis. Instead of examining market share,
IFR analyses
'Shelf Share', i.e., the presence of goods and brands in the market,
and reflects the market shelf-offer.
Considering the constant shortening of the product shelf life
and life cycle, and rapidly changing
consumer preferences, there is a need for a fast information system
to aid manufacturers and retailers
in evaluation and analysis of market trends, pricing, product
life cycles etc. Shelf Analysis fulfils this
need in that it presents a reflection of the market shelf offer
as seen in the eyes of the consumer.
For more information about our products
and services, and the Market Research theory behind Shelf
Analysis, go to our Services page.
GOALS AND AIMS
The aim of IFR research is to give an
immediate report, reflecting the changes in the market, trend
shifts, abnormalities etc., as they take place.
Our partners in industry use IFR data to
aid in the management of distribution and sales, planning of
marketing activities, to assess measures taken with regard to
outlets and groups of outlets, as well as
in analysis and control of the competitive position.
WHO WE ARE ? 
